Understanding your audience
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Understanding your audience
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Understanding your audience
Bio
- Who are you?
- Who needs to know?
It starts with why: branding workshop
- why
- purpose
- benefits
- how
- choices
- Differentiations
- what
- Deliverables
- Proof
What is a brand
- a brand is not a logo
Brand overview
- impressions and customer experience
- brand purpose and values
- company culture
- brand identity
Defining your brand purpose
- why how what framework
- Every things in think differently
- beautiful
- do business for people who believe what you believe
Market pentration
Brand
- competitors
- strategic allences partners
- community organization volunteers
- media
- investent analysis friancial community
- stakeholders investors
- Board of directors
- employees internal customer
- customers prospects
- government regulations
- professional associations
- industry experts and academic institutes
- suppliers
- general public
Staying on message: power of three
-
use language that resonates with meaning
-
Ai for clarity, brevity and precision
-
consistency is built on repetition
-
Quote
- In brand communications
- the big idea is ideally supported by three key messages
- Dr Vincent Covello
Copy it!
Design brand identity
Designing pitchdecks
- 10 slides
- problem
- your solution
- business model
- underlying magical ytechniquelogy
- marketing and sales
- competition
- team
- projections and milestones
- Status and timeline
- summary and call to action
- 20 minutes
- 40 minutes
- 30 point font
- know your material
Sans Serif
- modern
- clean
- Approachable
Serif
- Traditional
- established
- trustworthy
Color
Identifying the right touchpoints
- internet has enabled customers to hop
- between
- multiple touchpoints before
- making a purchase decision
- using the
- See-think-do-care framework
- to create a content strategy
Creating a content strategy
- see
- people who could possible benefit from using your service product
- have
- do
- think
- Care
What
总结
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